In the early days of the Internet, ads were seen as an eyesore for websites. Not only did they affect the look of web pages, but they also had a knack for decreasing performance. They often turned websites into clunky digital spaces that took forever to load.
A lot has changed since then. Today, digital advertisements are an important part of the puzzle. Web users have grown accustomed to seeing them and website owners rely on them to make a profit. They’re an important monetization tool that many businesses rely on to stay afloat, although there are plenty of free advertising opportunities online.
While the placement of ads may seem arbitrary, there’s a lot of careful strategies involved. There’s a fine line between affecting the user experience and implementing successful ads that aren’t intrusive. Understanding how ads affect the flow of a website can lead to better click-through rates and more successful monetization.